UX systems lead · fintech checkout
Turning stalled journeys into measurable product momentum.
I design high-stakes UX for regulated environments where clarity, trust, and operational detail decide whether the experience moves forward or falls apart.
Selected portfolio direction
Less landing page, more field notes from complex product work.
01 · Checkout recovery systems
02 · Credit-center modernization
03 · Customer-facing fit tools
6+
years shaping enterprise UX
$40m+
incremental sales influenced
0→1
from ambiguity to launch
Selected work
Three ways constraint became momentum.
01
Second Look Financing
A second-chance checkout path that turned hard declines into a calmer decision moment and a measurable recovery system.
Fintech
Checkout
02 · Credit Service Center
Modernizing legacy tools without breaking frontline flow.
Reframed a noisy operational interface into clearer task paths for associates supporting in-store credit interactions.
03 · Fit Checker
A lighter decision aid for customers comparing fit.
An interactive product support concept focused on reducing hesitation before customers commit to a choice.
How I move through ambiguity
The work is rarely a straight line. I use the same discipline across research, alignment, iteration, and launch measurement.
Research the friction
Map user need, business pressure, and operational constraints.
Shape the system
Translate complexity into flows people can trust and teams can ship.
Prototype the choice
Make tradeoffs visible through fast, testable iterations.
Measure what changed
Connect design decisions back to confidence, adoption, and business impact.
Let’s work on the messy middle.
If your product has a high-friction decision point, a regulated workflow, or a service moment that needs clarity, I’d like to hear about it.