Strategic UI/UX designer

driving impact

Strategic UI/UX designer

driving impact

Strategic UI/UX designer

driving impact

I don't just design experiences. I close the gaps that are

quietly costing everything. Wondering if I'm the right fit for your role?

I don’t just design experiences. I close the gaps that are

quietly costing everything. Wondering if I’m the right fit for your role?

I don’t just design experiences. I close the gaps that are

quietly costing everything. Wondering if I’m the right fit for your role?

Check fit

Selected Case Studies

Selected Case Studies

Second - Look Financing at Self-checkout

When a credit decline at self-checkout was a dead end, we redesigned that moment into a $40M self-serve financing recovery path — built for a fast, public, unassisted environment.

Second - Look Financing at Self-checkout

When a credit decline at self-checkout was a dead end, we redesigned that moment into a $40M self-serve financing recovery path — built for a fast, public, unassisted environment.

Second - Look Financing at Self-checkout

When a credit decline at self-checkout was a dead end, we redesigned that moment into a $40M self-serve financing recovery path — built for a fast, public, unassisted environment.

HD Phone Credit Link Sender

The business wanted to scale a credit flow that had never worked. A store visit revealed why — and changed the scope of the entire project, taking associate adoption from 0% to 35%.

HD Phone Credit Link Sender

The business wanted to scale a credit flow that had never worked. A store visit revealed why — and changed the scope of the entire project, taking associate adoption from 0% to 35%.

HD Phone Credit Link Sender

The business wanted to scale a credit flow that had never worked. A store visit revealed why — and changed the scope of the entire project, taking associate adoption from 0% to 35%.

Credit Service Center Modernization

A legacy associate-facing credit tool, barely changed since 2006, was modernized — but not before research revealed the real problem wasn't the interface. It was the people using it.

Credit Service Center Modernization

A legacy associate-facing credit tool, barely changed since 2006, was modernized — but not before research revealed the real problem wasn't the interface. It was the people using it.

Credit Service Center Modernization

A legacy associate-facing credit tool, barely changed since 2006, was modernized — but not before research revealed the real problem wasn't the interface. It was the people using it.

Hello, I'm Robert

Hello, I’m Robert

👋

6+ Years

Experience

I'm a UI/UX designer with 6+ years of enterprise experience, from problem discovery to final pixels, including screens on machines. Before I design anything, I go see it in the real world: the store, the machine, the person using it. The best design decisions get made before the first screen, and the best screens prove those decisions were right.

At Home Depot, I found the problems in the field and designed the fix on the glass. My self-checkout work turned a payment decline into a recovery moment, adding $40M in sales and winning Home Depot's Best in Technology award. My in-store credit tools took associate adoption from zero to 35% by fixing a workflow nobody had noticed was broken.


"I specialize in regulated, high-stakes environments where the design has to work without a human in the room."

“I specialize in regulated, high-stakes environments where the design has to work without a human in the room.”

“I specialize in regulated, high-stakes environments where the design has to work without a human in the room.”

Business to Business

Rapid Prototyping

Business to Consumer

System Thinking

Artificial Intelligence

User Research

Embedded & Kiosk Interfaces

UI Design

Design Systems

Figma

Mobile & Web Apps

Ryan Hamer

Ryan Hamer

"A stellar UX partner for any product manager."

Dennis Picken

Dennis Picken

"Exceptional to work with across credit, payments, and design."

Ayush Chadha

Ayush Chadha

"Exceptional dedication and professionalism under pressure."

Trey Banks

Trey Banks

"A professional with strong convictions on design."

Ena Karic

Ena Karic

"A keen eye for detail and a collaborative mindset."

Bill Anderson

Bill Anderson

"An empathetic designer who leans into the craft."

6+

Years Experience

$40m+

Incremental sales

6+

$40m+

Incremental sales

Years Experience

6+

Years Experience

$40m+

Incremental sales

My Process

My Process

How I work — and why it holds up under pressure.

How I work — and why it holds up under pressure.

From research to delivery, here’s how I approach design challenges

Field before Figma

I start where the work actually happens — call centers, store floors, the people using the thing. The real problem is rarely the one on the ticket.

Design for the outcome

I design toward a behavior change, not a deliverable. If we shipped it and nothing anyone did changed, it didn’t matter. Every screen earns its place against that test.

Prove it moved

I measure by what people do differently after launch — adoption, completion, conversion — not features shipped. Ship value, not demos.

Let's Work Together

Let’s Work Together

Let’s Work Together

I'm currently available for freelance projects and full-time

opportunities. Let's create something meaningful together.

I’m currently available for freelance projects and full-time

opportunities. Let’s create something meaningful together.

I’m currently available for freelance projects and full-time

opportunities. Let’s create something meaningful together.

Send email

Linkedin